New Doctor Who Logo Is Revealed!

Administrator - Posted on 06 October 2009

The BBC has revealed the latest incarnation of the Doctor Who logo on the official website ushering in a new era of Doctor Who with Matt Smith as the 11th Doctor and Steven Moffat as Executive Producer and Lead Writer. 

The new logo version incorporates a TARDIS motif with the initials "D W" (which possibly may be used alternatively as opposed to both together).

I prefer them separatley, the left logo harkens back to the old style, which i love. The TARDIS motif, not so much, but it's a show that has to change with the times, so why not the logo?

Louis Trapani's picture

I like the new Doctor Who logo. It's a bit of a nod to earlier designs such as the Jon Pertwee era. With that said, I like the elements more so separately than together as we see them here. In other words, the TARDIS motif logo with "DW" and the "Doctor Who" spelled out logo are competing with each other a bit together as we see them here side by side.

I suspect we may see them used separately in many cases (which was proven initially at the start in the embedded video above).

So the parts are stronger than the whole, but outside of that, I like it.


Bullitt33's picture

I like it. I am totally fine with this Logo.  I think the TARDIS thingy looks cool.

I never bonded to the RTD 2005 logo in anyway.  It never seemed "Doctor Who" to me in any way. More like something random someone put together on photoshop.

Now if somehow this new logo, it's color, etc. is analogoua to the new series itself I will be even the more happy.  Perhaps darker in tone or very retro modern.  For one thing, I'd love for the new TARDIS interior to be based upon this particular color scheme.

Just bring on 2010 already!  I've long been ready for the change.

The2ndDoctor's picture

Well Done BBC Wales Design department, it looks Spot on, I Love it.  Modern and Retro, both at the same time.  On the Negative side, I wonder how long it's going to take the Haters to come out of the Woodwork?


I don't mind the title logo, but the DW TARDIS looks a bit tacky.  But whatever...they could do the whole thing in purple-ballon-Teletubbies font and I wouldn't care as long as we get some good stories.  Is it 2010 yet?

My first thought was, "I don't know," but when I watched the video I was hooked.  I definitely see the connection to earlier logos, which I like. The TARDIS logo will take a little more getting used to, but it looks nice in the video, for sure.

Cheers, PerryG

Wyldstaar's picture

I like it well enough.  The spelled out Doctor Who logo is simple, but with a nice color scheme.  The DW Tardis logo is clever.  Now we have to wait for what they've done with the theme tune. 

Enter: The Conquering Chicken

The logo is just fine for me.  As long as the chronicle matches its title, it'll be okay.  And that a designation without its good content and story is nothing.   You actually did great on the label DW, it may not be liked by some but it will be appreciated and be loved by many. allergies

Idiom's picture

Mmm. Don't hate it. Don't love it. maybe it'll grow on me - I think it will depend on the whole look of the opening titles, music and all.

Troy Baker's picture

I can't really decided if I llike it or not. If I knew how it was going to be incorporated into the title sequence, it would sway me more in one direction or the other.

Right now all we have is the logo, but how is it going to be used? How it's used could make or break it.


BTW: The BBC America website has the same clip from above with the website at the end changed.

dimpleswho's picture

Loving the new logo. As some other have said the Tardis logo is clever and I hope to see the logos separately. Real nice.

Qui Gon Glenn's picture

It's a bit bitter sweet to me.  I love the design, and how they incoporate the retro feel.  On the other hand this is just another reminder that David Tennent will no longer be The Doctor.  Matt Smith had better not disappoint!

Qui-Gon Glenn

Love the "doctor who," not sure why we need a Logo though. But maybe that's why I'm not in marketing.

supremacy is relative

Hmmm...  It grows on me....  Now lets see what Louis  can make of it with the Embassy/ Podshock Logo!

DarthSkeptical's picture

I hope that along with this new logo we also get a new "Doctor Who font" — as seen, for instance, in the word "Podshock" of this podcast's logo.  I'm sick to death of that broken, white font.  I can't wait to see how the official site and the graphics of the ancillary media products are otherwise revamped.  

Have a lemon sherbet. It'll quench your thirst.

dimpleswho's picture

It could change but Podshock's font is awesome as it is. Like Earthshock. That's why it's broken.....

DarthSkeptical's picture

But it's not "Podshock's font".  It's basically the official BBC Doctor Who font, just in all-caps.  If the BBC change that font — as I really hope they do — it'd be a bit weird to use it alongside the 2010 logo.  

Have a lemon sherbet. It'll quench your thirst.

AHH, you've redecorated! I don't like it! 


I like them, but would like them more if the BBC would get their letters away from the logos. Everyone knows they have the copyright on DW. Do they have to ruin the debut of the new logo by stamping their BBC all over it?! It is worse that their practice with the wallpapers...


DarthSkeptical's picture

Now that the "logo story" is no longer the featured item, the BBC have subtly changed the language about it on their site.  They seem to be more definitively separating the logo from the "DW Tardis", which they're now officially calling an "insignia".  Guess this confirms the theory that the two won't be used simultaneously.

Have a lemon sherbet. It'll quench your thirst.

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