advertising

The BBC America bus advertising campaign for the new Doctor Who 2011 series has rolled out in New York City. They have also used the occasion to post their first image to Instagram (Apple App Store link). They had the account on the free social photo sharing service for some time, but hadn't posted anything to it until now. The first photo shared on it is this one of the Doctor Who bus side panel (see left).

Keep your eyes out for buses in NY sporting the new side ads promoting the new series.

Now has never been a better time to get your message out to the Doctor Who: Podshock audience and other shows produced by Art Trap Productions. In celebration of the 5 year anniversary of Doctor Who: Podshock, the advertising/sponsorship rate schedule have been discounted by 50%!

If you have a product, service, or event you would like to promote now is the time to join the celebration. See Special Deal for Advertisers in Honor of the 5th Anniversary of Doctor Who: Podshock - Art Trap Productions

The Association for Downloadable Media (ADM), a non-profit organization serving podcast producers, is seeking information on consumers' attitudes of advertising within podcasting. The ADM is looking for audience attitudes and reactions to things like ad style, delivery and placement. The results of this survey will allow podcast producers to best fulfill the expectations of their audience as they pertain to advertising and their reactions to it.

The survey will take approximately 10 minutes to complete and you will not be asked to provide any personal contact information.

• Take the survey

How can I play AAC files on my non-iPod player?
We have two feeds, one is the enhanced podcast AAC format that will play in any device or software that is compatible with the AAC format (this automatically includes all Apple products such as the iPod, iPhone, iTunes, etc.). Enhanced podcasts include chapters, images, and URL links. They also support higher quality audio without increasing the file size. Our other feed is a plain MP3 format feed which should work in just about any device or player.

How do I subscribe?

Doctor Who and science fiction in general casts a wide net in its followers. While our podcasts (i.e. Doctor Who: Podshock) reaches everyone from 8 to 80, a majority of them reach those of the age of 21 to 44. Half of them are single with a disposable income.

Listeners range from ‘hardcore’ fans, to casual fans as well as people who have just obtained an interest in the genre. Most of them will consume other related media and collect associated memorabilia.

Due of the nature of podcasts, people can discover shows we produced years ago today. Some are listened to over and over again. They are available by various means including, Apple iTunes, website downloads, RSS feeds, various podcast networks, internet radio, etc.