Syfy rebrand of Sci-fi (US)

tarashnat's picture

tarashnat - Posted on 07 July 2009

Fortune > Syfy: Not your father's sci-fi is an interesting take on the rebranding of the Sci-Fi channel in the US.

While I do understand the business reasons behind changing the name, Syfy is god awful.

Troy Baker's picture

Sci-Fi channel will have been Syfy for two weeks as of tonight and I see little to no change. The only change that I've actually seen is the new show "Warehouse 13" and the new season of "Ghost Hunters: International" and "Eureka"  but beyond that - nothing.

What was the point?

Maybe I'm just being too impatient to see what changes they have planned.

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