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Syfy rebrand of Sci-fi (US)

Fortune > Syfy: Not your father's sci-fi is an interesting take on the rebranding of the Sci-Fi channel in the US.
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tarashnat - Posted on 07 July 2009
Fortune > Syfy: Not your father's sci-fi is an interesting take on the rebranding of the Sci-Fi channel in the US.
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While I do understand the business reasons behind changing the name, Syfy is god awful.
Sci-Fi channel will have been Syfy for two weeks as of tonight and I see little to no change. The only change that I've actually seen is the new show "Warehouse 13" and the new season of "Ghost Hunters: International" and "Eureka" but beyond that - nothing.
What was the point?
Maybe I'm just being too impatient to see what changes they have planned.